Samsung shells the most Money in Marketing
With the latest announcement from Samsung about a 5 million dollar partnership with Jay-Z, which will bring the rapper’s new album to about 1 million of Samsung Galaxy S4 users around the globe. It is just one of the big marketing moves by Samsung that all seems to work bringing them great amount of sales!
Samsung and Apple are said to be the only two major companies that make real good profits in mobile phone sales. It’s stunning to see the kind of money Samsung has spent in marketing and advertising in 2012, according to Asymco analyst Horace Dediu. Below is the approximate spending by companies for Advertising.
Marketing and sales research expert and Marketing head at Creative Marketing India recons that this trend is going to be increasingly prominent in the future as it is hard for other smaller companies to funnel in the large amount of money into research and development like these companies do.